Terrance and Phillip raise concerns about people spending too much money on micropayments, so the Prince and the Minister agree to fund a campaign to play the game in moderation, much like alcohol industry advertisements do. Kyle, Cartman, and Kenny confront Jimmy and make him admit that he is being paid to push the game to others.

They realize that Jimmy told all of them about the game. Stan is visited by Kyle, Cartman, and Kenny because Stan skipped school just to play. Terrance and Phillip begrudgingly accept that since everyone is making boring games and getting micropayments for them, then it must be acceptable. Randy worries that Stan may have inherited a gambling problem due to Grampa Marvin Marsh having compulsive gambling issues, as Sharon accuses Randy of having his own compulsive issues with alcohol. Randy and Sharon Marsh yell at Stan for spending $489 on the app. The Prince and Minister disclose they have purposefully created a boring game based on the concept of mobile RPGs, and that everyone is doing it. In Canada, the Prince of Canada and the Minister of Mobile Gaming are amazed at the profits they are getting, when Terrance and Phillip enter, angry that their likenesses have been used to make a game without consulting them and how it is not free, since it charges premiums. As Kyle plays, he discovers that the game offers freemium upgrades. Jimmy runs into Kyle at school and tells him about the newest game, a mobile app (which closely resembles games such as The Simpsons Tapped Out and Family Guy: The Quest for Stuff ) based on Terrance and Phillip, and encourages Kyle to download it, since it is free. The episode was nominated for the Primetime Emmy Award for Outstanding Animated Program at the 67th Primetime Emmy Awards.

The episode links addiction to freemium games to other addictions, including alcoholism and gambling addiction, and their possible genetic predisposition. The episode lampoons the popularity of freemium mobile apps made by other adult animated series such as The Simpsons: Tapped Out and Family Guy: The Quest for Stuff. The episode premiered on Comedy Central in the United States on November 5, 2014. The 253rd episode overall, it was written and directed by series co-creator and co-star Trey Parker. ' Freemium Isn't Free' is the sixth episode in the eighteenth season of the American animated television series South Park. 6th episode of the 18th season of South Park ' Freemium Isn't Free'

South park free games